EA says that the fastest growing platform is the iPad

For the Executive Director (CEO) of the famous video game developing company Electronic Arts (EA), John Riccitiello, the platform that presents the greater growth in this area is the iPad, the successful Apple tablet.

The CEO of the company responsible for the successful lineage of games like The Sims, Battlefield and FIFA, said this in an interview, where he also said that the graphics are not the main concern of the players, but that they are looking for more innovative and social experiences.

They are set to launch a title for this platform every 90 days, and the company is betting on mobile platforms in general, as demonstrated last week when they purchased the developer PopCap Games, responsible for successful titles like Bejeweled Plants vs. Zombies that caused a furor in the App Store for iPhone and iPad.

The executive said his company plans to launch a new title for mobile devices every 90 days, because it can be said that the iPad is the platform where the company has introduced further growth. Similarly, this plan does not mean neglecting traditional consoles because they have “big plans” for this market too.