Crytek is moving towards a business model based on free titles

Cevat Yerli, CEO of the company, believes the DLC and the premium services squeeze the consumer.

Cevat Yerli, CEO of Crytek, has announced the intention of the company to direct its work towards the creation of high-budget titles, but using a free-to-play oriented business model. “While we developed games for consoles we knew perfectly well that the future is online and free titles” says Yerli.

The director of Crytek said in an interview with Videogamer.com that the company is in a transition from cash games to free model. We want to focus on the business model but differing from the rest with quality titles. Yerli Warface gives the example, the free title will be a first-person shooter, Cytek launched in Russia and China. “Our intention is to ensure better quality,” says Yerli, referring to Warface, “The budget involves 10 to 30 million dollars.”

Yerli criticizes the current business model that the industry follows today: “If you look at the type of games that are made to the physical market, with DLC, premium services and what not, are literally squeezing consumers to death.”

Crytek is now working on Crysis 3, the third installment of the first-person shooter franchise that will showcase the graphics engine of CryEngine 3 which is developed by the company. They also have in their hand Ryse, an exclusive title for Xbox 360 and Homefront 2.

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