The reduction in sales is typical of an end of cycle, they say.
Paul Raines, executive director of the U.S. retailer GameStop, considers normal sales show more modest at the end of a cycle of consoles.
“I think in the fall and Christmas is where we expect to see improvement, and Wii U will be important for this,” says Raines. “We believe that Wii U is a very important factor as to what may happen at Christmas. What is certain is that the first half of the year has been tough in terms of sales. It is also true that the first half represents one third of total annual sales. ”
“Investors have been scared enough by the sales data. But we still have most of the sales of the year occur and there are many positive signs,” Raines believes, who thinks that the extension of the current console cycle, “press the new sales, hardware sales push. If you look at previous cycles console, although this is the longest we have seen, that’s exactly what happens at the end of each cycle. ”
Raines hopes, moreover, that the new consoles from Microsoft and Sony will come in during 2013. “We believe the new console cycle is emerging with Wii U and that we hope we will see this next year, since it will be more typical.”
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